I congratulated Sachin Bansal on Twitter when it was announced that they have backed out of the deal. But here are some observations/questions I have, which others have also raised in the social media, about this whole turn of events surrounding this issue:

  • Were the founders really unaware of the implications of initiatives like Airtel Zero?
  • Was their primary motive behind this move, only to increase their reach to people who don’t/can’t afford an internet connection on their mobile phones (their prospective customers)?
  • Has their size, perceived dominance in the e-commerce market in India, and pursuit for growth, made them ignorant to the concept of #NetNeutrality?

Here is K. T. Jagannathan reflecting on similar thoughts for The Hindu Daily.

http://www.thehindu.com/business/flipkarts-stand-on-net-neutrality/article7106072.ece

Picture Courtesy: firstpost.com

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